- brand advantage
- марк. преимущество торговой марки (положительный элемент, отличающий данную марку товара от других марок аналогичных товаров и дающий данной марке товара конкурентное преимущество)
Англо-русский экономический словарь.
brand advantage
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Brand orientation — is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever tougher… … Wikipedia
Advantage — may refer to:*A beneficial factor or combination of factors. *In tennis, advantage is when one player wins a point from a deuce and needs one more point to win the game. (See Tennis terminology#A) *In association football (soccer), advantage is a … Wikipedia
Brand New — This article is about the rock band. For other uses, see Brand New (disambiguation). Brian Lane redirects here. For the fictional character, see New Tricks (TV series)#main characters. Brand New Brand New performing live at The Flex in Vienna on… … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Advantage Rent A Car — Infobox Company company name = Advantage Rent A Car company vector company type = Car rental genre = foundation = 1963 founder = location city = San Antonio, TX location country = USA location = origins = key people = area served = Worldwide… … Wikipedia
Brand Potential Index (BPI) — The correlation between a given brand s market development index and its brand development index for a specific market or geographic area. The Brand Potential Index (BPI) compares actual and potential customers within a market area to the… … Investment dictionary
Civil Brand — DVD cover Directed by Neema Barnette Produced by Neema Barnette … Wikipedia
First-mover advantage — is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.cite book |last=Grant |first=Robert M.… … Wikipedia
Self brand — Formation of self brand connections=Definition of self brandWithin the long history of consumer research, there has been a constant interest to the study how consumers choose which brand to buy and why they are repeated purchasing certain kinds… … Wikipedia
Matchbox (brand) — For other uses, see Matchbox (disambiguation). Matchbox Type Die cast toy Owner Mattel, Inc Country Origin Lesney, England Current U.S … Wikipedia
